Monday, March 06, 2006

7 steps to success

STEP 1:

* Believe in the journey! Know that you can do it!
* Plan BIG: Recognize early that you can not get on top of or over the mountain if you can't even see it.
* Condition yourself to Become Evolution Focused - focusing on the evolution of your business at all times - will allow you continually move forward.

STEP 2:

* Research the marketplace.
* Understand who your customers really are by knowing how they communicate, what they want and where they go to get it.
* Watch, listen and survey wherever possible.
* Evaluate the competition - and exploit their weaknesses.

STEP 3:

* Create products according to your customers desires.
* Serve them - so they will serve you.

STEP 4:

* Communicate in their language.
* Emphasize features and benefits.

STEP 5:

* Let them know that you FINALLY have what they want!

STEP 6:

* Create a sense of urgency for it.

STEP 7:

* Ask for the order.

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