STEP 1:
* Believe in the journey! Know that you can do it!
* Plan BIG: Recognize early that you can not get on top of or over the mountain if you can't even see it.
* Condition yourself to Become Evolution Focused - focusing on the evolution of your business at all times - will allow you continually move forward.
STEP 2:
* Research the marketplace.
* Understand who your customers really are by knowing how they communicate, what they want and where they go to get it.
* Watch, listen and survey wherever possible.
* Evaluate the competition - and exploit their weaknesses.
STEP 3:
* Create products according to your customers desires.
* Serve them - so they will serve you.
STEP 4:
* Communicate in their language.
* Emphasize features and benefits.
STEP 5:
* Let them know that you FINALLY have what they want!
STEP 6:
* Create a sense of urgency for it.
STEP 7:
* Ask for the order.
Monday, March 06, 2006
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